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Guide to conversion rate optimisation

Tuesday, April 27th, 2010

I posted my step-by-step guide to CRO on SEOmoz last night. It’ll give you a clear process for conversion rate optimisation.

Many thanks to everyone that’s commented, Tweeted, Sphunn, etc (I’m thrilled that it’s gone popular on Sphinn, Tweetmeme, Hacker News…)

Take a look at the article and please leave a comment with your questions and criticism.

Stephen.

PS If you haven’t already read the article, take a look now!

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We’re speaking at Think Visibility

Friday, March 12th, 2010

Get a clear and defined process for conversion rate optimisation (complete with checklists) at Think Visibility (Leeds, 13 March 2010).

Stephen Pavlovich (Conversion Factory) is speaking at 1pm in the Centre Room.

We’ll cover:

1. the process for successful conversion rate optimisation
2. essential habits for conversion rate optimisers
3. Q+A, including live reviews in a site clinic

Think Visibility attendees can get a copy of the presentation and follow-up material by adding your details below. Please be sure to let us know what you thought!

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Out with the toad, in with the new

Thursday, March 11th, 2010

Bony Toad Online Marketing is changing to Conversion Factory. This reflects our focus on conversion rate optimisation. (The Toad from Bony Toad will not disappear though…)

We’ll be developing the website during March 2010, so expect to see a few changes during this period.

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