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	<title>Conversion Factory</title>
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		<title>Guide to conversion rate optimisation</title>
		<link>http://conversionfactory.com/blog/guide-to-conversion-rate-optimisation</link>
		<comments>http://conversionfactory.com/blog/guide-to-conversion-rate-optimisation#comments</comments>
		<pubDate>Tue, 27 Apr 2010 17:58:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://conversionfactory.com/?p=35</guid>
		<description><![CDATA[
I posted my step-by-step guide to CRO on SEOmoz last night. It&#8217;ll give you a clear process for conversion rate optimisation.
Many thanks to everyone that&#8217;s commented, Tweeted, Sphunn, etc (I&#8217;m thrilled that it&#8217;s gone popular on Sphinn, Tweetmeme, Hacker News&#8230;)
Take a look at the article and please leave a comment with your questions and criticism.
Cheers
Stephen.
PS If [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://conversionfactory.com/wp-content/uploads/2010/04/seomoz-post-header.png"><img class="aligncenter size-full wp-image-38" title="seomoz-post-header" src="http://conversionfactory.com/wp-content/uploads/2010/04/seomoz-post-header.png" alt="" width="595" height="100" /></a></p>
<p>I posted my <a href="http://www.seomoz.org/blog/the-definitive-howto-for-conversion-rate-optimization" target="_blank">step-by-step guide to CRO on SEOmoz</a> last night. It&#8217;ll give you a clear process for <a href="http://conversionfactory.com" target="_self">conversion rate optimisation</a>.</p>
<p>Many thanks to everyone that&#8217;s commented, Tweeted, Sphunn, etc (I&#8217;m thrilled that it&#8217;s gone popular on <a href="http://www.seomoz.org/blog/the-definitive-howto-for-conversion-rate-optimization" target="_blank">Sphinn</a>, <a href="http://tweetmeme.com/story/997680542/seomoz-the-definitive-how-to-guide-for-conversion-rate-optimization" target="_blank">Tweetmeme</a>, <a href="http://news.ycombinator.com/item?id=1297291" target="_blank">Hacker News</a>&#8230;)</p>
<p>Take a look at the article and please leave a comment with your questions and criticism.</p>
<div id="_mcePaste">Cheers</div>
<p>Stephen.</p>
<p>PS If you haven&#8217;t already read the article, <a href="http://www.seomoz.org/blog/the-definitive-howto-for-conversion-rate-optimization" target="_blank">take a look now</a>!</p>
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		<title>a4u expo, Munich</title>
		<link>http://conversionfactory.com/events/a4u-expo-munich</link>
		<comments>http://conversionfactory.com/events/a4u-expo-munich#comments</comments>
		<pubDate>Fri, 12 Mar 2010 09:38:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://conversionfactory.com/?p=22</guid>
		<description><![CDATA[18-19 May 2010
]]></description>
			<content:encoded><![CDATA[<p>18-19 May 2010</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<title>We&#8217;re speaking at Think Visibility</title>
		<link>http://conversionfactory.com/blog/thinkvisibility</link>
		<comments>http://conversionfactory.com/blog/thinkvisibility#comments</comments>
		<pubDate>Fri, 12 Mar 2010 09:20:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://conversionfactory.com/?p=16</guid>
		<description><![CDATA[Get a clear and defined process for conversion rate optimisation (complete with checklists) at Think Visibility (Leeds, 13 March 2010).
Stephen Pavlovich (Conversion Factory) is speaking at 1pm in the Centre Room.
We&#8217;ll cover:

the process for successful conversion rate optimisation
essential habits for conversion rate optimisers
Q+A, including live reviews in a site clinic

Think Visibility attendees can get a copy [...]]]></description>
			<content:encoded><![CDATA[<p>Get a clear and defined process for <a href="http://conversionfactory.com/conversion-rate-optimisation">conversion rate optimisation</a> (complete with checklists) at <a href="http://thinkvisibility.com/" target="_blank">Think Visibility</a> (Leeds, 13 March 2010).</p>
<p>Stephen Pavlovich (<a title="Conversion Factory" href="http://conversionfactory.com">Conversion Factory</a>) is speaking at 1pm in the Centre Room.</p>
<p>We&#8217;ll cover:</p>
<ol>
<li>the process for successful conversion rate optimisation</li>
<li>essential habits for conversion rate optimisers</li>
<li>Q+A, including live reviews in a site clinic</li>
</ol>
<p><strong>Think Visibility attendees can get a copy of the presentation and follow-up material by adding your details below. Please be sure to let us know what you thought!</strong></p>
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		<item>
		<title>Out with the toad, in with the new</title>
		<link>http://conversionfactory.com/blog/out-with-the-toad-in-with-the-new</link>
		<comments>http://conversionfactory.com/blog/out-with-the-toad-in-with-the-new#comments</comments>
		<pubDate>Thu, 11 Mar 2010 20:17:11 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://conversionfactory.com/?p=18</guid>
		<description><![CDATA[
Bony Toad Online Marketing is changing to Conversion Factory. This reflects our focus on conversion rate optimisation. (The Toad from Bony Toad will not disappear though&#8230;)
We&#8217;ll be developing the website during March 2010, so expect to see a few changes during this period.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://conversionfactory.com/wp-content/uploads/2010/03/conversion-factory-launch.png"><img class="alignnone size-full wp-image-29" title="conversion-factory-launch" src="http://conversionfactory.com/wp-content/uploads/2010/03/conversion-factory-launch.png" alt="Conversion Factory Launches" width="595" height="100" /></a></p>
<p>Bony Toad Online Marketing is changing to <a title="Conversion Factory" href="http://conversionfactory.com">Conversion Factory</a>. This reflects our focus on conversion rate optimisation. (The Toad from Bony Toad will not disappear though&#8230;)</p>
<p>We&#8217;ll be developing the website during March 2010, so expect to see a few changes during this period.</p>
]]></content:encoded>
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		<item>
		<title>iGaming SuperShow, Prague</title>
		<link>http://conversionfactory.com/events/igaming-supershow-prague</link>
		<comments>http://conversionfactory.com/events/igaming-supershow-prague#comments</comments>
		<pubDate>Wed, 10 Mar 2010 09:39:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Events]]></category>

		<guid isPermaLink="false">http://conversionfactory.com/?p=24</guid>
		<description><![CDATA[26-27 May 2010
]]></description>
			<content:encoded><![CDATA[<p>26-27 May 2010</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
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